Flying Blue, the Air France-KLM Group’s global loyalty program, is celebrating its 20th anniversary — marking two decades of rewarding travel, innovation, and meaningful connections with over 30 million members worldwide.

Launched in 2005 through the merger of Air France’s Fréquence Plus and KLM’s Flying Dutchman programs, Flying Blue has evolved into one of the most recognized and awarded loyalty programs in the aviation industry.

A Global Network of Travel and Everyday Benefits

Originally created for Air France, KLM, and Aircalin customers, Flying Blue expanded to include TAROM in 2010 and Transavia in 2013. Today, the program boasts nearly 40 airline partners and over 100 commercial partners, giving members countless opportunities to earn and redeem Miles not only when they travel, but also in their daily lives.

From hotels and car rentals to retail and lifestyle services, Flying Blue has built an extensive ecosystem that allows members to enjoy rewards beyond the airport. Its popularity and impact have been recognized globally, with Flying Blue named “World’s Best Airline Rewards Program” by Point.me and “Best Elite Program in Europe and Africa” by the Freddie Awards.

Evolving Beyond the Frequent Flyer Model

Over the past 20 years, Flying Blue has introduced a variety of innovations that make loyalty more accessible and useful to more people:

• Flying Blue Family: combine Miles with family members
• Cash & Miles: pay for flights with a mix of Miles and cash
• Flying Blue Shop for Miles: redeem Miles for popular products
• Co-branded cards: earn Miles on everyday purchases
• Sustainability options: contribute Miles toward Sustainable Aviation Fuel or donate to NGOs like UNICEF, The Red Cross, and The Ocean Cleanup

Between 2023 and 2025, Flying Blue expanded its partnerships to include major global brands such as Amazon, Uber, and Hertz, creating even more ways for members to earn Miles and access rewards. In 2024 alone, members donated over 450 million Miles to support humanitarian and environmental initiatives.

Additionally, the Flying Blue+ mobile app, now available in select countries, enables members to earn Miles through retail purchases at top brands like Apple, Macy’s, and Burberry, further expanding the program’s reach into everyday life.

A Global Campaign: “Turning Miles into Memories, for 20 Years”

To celebrate this milestone, Flying Blue has launched a new global campaign titled “Turning Miles into Memories, for 20 years”, highlighting the experiences, rewards, and moments that have defined the program since its inception.

Beginning June 6, 2025, the campaign will appear in major international airports — including Paris-Charles de Gaulle, Paris-Orly, Amsterdam Schiphol, and New York JFK — as well as across Air France, KLM, and Flying Blue’s social media platforms like Instagram, Facebook, and Spotify.

To cap off the celebration, a special promotion called “Miles of Memories” will give selected members from 10 countries the chance to revisit iconic destinations within the Air France-KLM network — and create unforgettable new experiences.